Airtel Partners with NODWIN Games for an Esports Tour

Telecommunications company Bharti Airtel has partnered with Haryana-based esports company NODWIN Gaming to enhance the online sports industry in India.

The two companies are together launching the Airtel India Esports Tour, a property that will host various esports tournaments and feature a national ranking and awarding system for esports players in India.

All the players will be ranked in a table of points or leaderboard, and players’ rankings will depend upon their annual performances across esport tournaments. At the end of the annual tour, the winners of the leaderboard will be recognized and rewarded at an award show.

The gaming tour will host NODWIN tournaments for games like PUBG Mobile, CS:GO, Clash of Clans, and FIFA. Popular esports tournaments by NODWIN like India Premiership by Nodwin, Dreamhack India, The Northeast Cup, KO Fight Nights, and PAN Fest will be included in the tour.

The tour will be broadcasted on Airtel’s digital platforms, allowing the platform to leverage the telecom company’s wide reach to target new audiences.

As per a report in News18, Akshat Rathee, Founder and MD at NODWIN Gaming said, “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

Adarsh Nair, Chief Product Officer, Bharti Airtel said, “At Airtel, it has always been our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of esports in India. esports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

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