Cricfit form a consortium with MPL for the revived IPL 2021
Cricfit, founded in 2015 has been in the content creation industry for the past few years and has grown to become one of the fastest-growing digital media houses in India currently. They have revolutionized the pattern of content consumption in the country with eye-catching writing and graphic content.
Cricfit are onto their next project and formed an association with Asia’s largest esports and skill gaming platform, MPL. This will be in regard to the second phase of the Indian Premier League 2021 after the pandemic break.
Mikkhail Vaswani, the CEO and founder of the company has resolved to bring the users to their platform and access all sorts of information about online fantasy sports and cricket. “Truly delighted to partner with MPL for the remainder of the Indian T20 league. Cricfit and MPL share the same vision to take the sport to as many people and make them aware of player insights, team profiles and fantasy gaming. The aim is to bring as many cricket lovers to a common platform. Cricket fans world over can get a complete lowdown on their favourite teams and players through this collaboration,” Vaswani said as reported by Outlook India.
Abhishek Madhavan, SVP, Marketing, MPL, also said, “We are excited to partner with Cricfit as part of our marketing efforts for the second phase of IPL. Our aim through our campaign is to showcase the myriad opportunities available to users on the MPL platform and Cricfit’s dedicated fan following across social media platforms will help us scale our initiatives and take it to a larger section of the audience."
Mobile Premier League (MPL) is India's largest eSports and mobile gaming platform that offers 60+ games for free download in categories such as fantasy sports, card games, arcade games, puzzle games, action games, and more. MPL has been creative and strives to provide the best user experience. They recently introduced a Fantasy Assistant feature on its MPL Pro App (Android and iOS). This will enable the users to acquire the best tips on a range of factors like pitch and bowling type, past performance and past records of teams and players and also suggests the best player picks for the fantasy cricket players. MPL has not looked back from the time they have launched and encountered various investments which they strategically used for the company’s growth. It has also launched its separate segment called ‘ Fantasy Deep Dive’ featuring a former National Team player, Deep Dasgupta where he arranges live sessions to discuss and spread his knowledge to the concerned audience regarding cricket.
