Mobile Premier League Launches ‘Maidan Naya, Khel Wohi’ Campaign To Promote Gaming Culture

Mobile Premier League, which is riding on a surge of user base with two rounds of seed investment, has launched ‘Maidan Naya, Khel Wohi’ campaign to promote the culture of igaming in India. ‘Maidan Naya, Khel Wohi’, in English means ‘New Platform, Same Sport’- something MPL want to cash in to attract new audiences.

Leander Paes, Tennis Player, Olympic Medallist and Multiple Grand Slam Winner is the face of the new promotion as is Commonwealth Games Gold Medallist wrestler Geeta Phogat as the duo have collaborated with MPL and this initiative.

Leander Paes, Tennis Player, Olympic Medallist and Multiple Grand Slam Winner said, “To become a champion in any sport, one has to undergo hours of rigorous practice and training. In India, we have many champions that have achieved remarkable successes at various skilled games. Now with the emergence of esports, it gives us another platform to showcase the tremendous talent and skill that our country has.

“With the “Maidan naya, khel wohi” campaign, we aim to carry forward the same ethos of practice, training, and skill, in the arena of esports, and get us some new champions to make the nation proud at the global stage. I am glad to partner with MPL on a campaign that talks about the potential and importance of esports in the country.”

Sai Srinivas, Co-Founder and CEO of Mobile Premier League, stated that Esports witnessed exponential growth in 2020 and he hopes to see the surge in audiences now that it is added to the Olympics.

“Esports witnessed exponential growth in 2020. With esports being included as a medal sport by the Olympic Council of Asia, I believe that India will see a rise in many successful esports athletes. Not just this, we hope to soon see some “Made in India” games being played at International sports events like the Asian Games.

“The aim of this campaign is to unleash the power of Esports and bring it on par with physical sports. Esports today is accessible to all due to the availability of data and affordable devices thus making it easy for more people to participate. This growth needs to be supplemented with solid regulations and government support,” he added.