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1 May 2020

Paytm First Games Offers Rs. 1 Lakh in Daily Prizes With New Free-to-Play Ludo Tournaments

Paytm offers Rs.1 Lakh in daily prizes with new lockdown tournament

Paytm First Games has put a smile on the face of Indian Ludo players with the announcement of six days of a new multi-player lockdown Ludo championship from May 1-6.

The 'Ludo Lakhpati' will be completely free to enter and offers participants the chance to win a share of Rs. 1 Lakh each day. Entrants only need to download and register on the Patym First Game app to play.

The online knockout tournament will also build excitement by live-streaming the final rounds of the championship on YouTube and via Patym Inbox.

Sudhanshu Gupta, COO, Paytm First Games is quoted in an article on TalkEsport as saying: "Ludo is one of the most popular games in the country and its popularity has soared even more in the last 3-4 weeks. We launched Paytm First Games Ludo within a week of lockdown and the game has grown at a staggering pace. 4 Lakh users play the game every day with 1-2 Lakh new users joining the game everyday. With Ludo Lakphati, we aim to raise the stakes in the game and make it even more exciting for the players."

Paytm First Games can already boast more than half a million daily active gamers on the platform and has had over 75,000 new users joining the platform every day.

The company recently concluded an e-sports challenge 'Clash Royale' which saw over 11,000 registrations for the tournament, making it India's biggest e-sporting competition ever. The success of the format was, however, overshadowed by claims it was rigged.

Ludo has enjoyed a surge in popularity in India in recent times. The British board game was brought back from the dead by Vikash Jaiswal, who's start-up Gametion's game Ludo King has had over 300 million Android downloads since 2017.

The Economic Times reported in January 2020 that Ludo King has 75 million active monthly users. These players spend more time on average daily than at other online giants Tik Tok, Facebook, Twitter and Instagram.

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