Leading fantasy sports website Dream11 has signed a deal with Star India to be the associate sponsor of the eleventh edition of the Indian Premier League (IPL).
IPL, which will be hosted from 7th April-27th May this year, is one of the biggest T20 cricket leagues in the world and becoming a sponsor of the league is one of the most prestigious advertising opportunities on television.
Apart from Dream11, Star India will have seven other associate sponsors for IPL this year. The other associate sponsors include AMFI, Asian Paints, Future Group 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala. The co-Presenting Sponsors of the league are Vivo, Coca-Cola, and Jio.
Commenting on his association with IPL and Star India, Harsh Jain, CEO and founder of Dream11 said, “As India’s most trusted and fastest growing Sports Gaming platform with over 2 crore users playing Fantasy Cricket, Football, Kabaddi, and NBA, Dream11 has been a category creator and leader of the Fantasy Sports industry in India. We are delighted to come on board for the Vivo-IPL 2018 because it will provide us great traction with the largest audience from any single event in the Indian television history, and we look forward to benefitting from the association.”
In a related development, Dream 11 has announced that it has partnered with creative agency Happy mcgarrybowen (part of Dentsu Aegis network) to create their brand identity.
Happy mcgarrybowen is mandated with redesigning the Dream11’s logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.
Commenting on the appointment, Vikrant Mudaliar, Chief Marketing Officer (CMO) of Dream11 said, “We found Happy mcgarrybowen’s design strategy true to our brand’s ethos, and their experienced team came with a dynamic & youthful vibe – everything that we wanted to take our brand identity to the next level.”
Dream11 which has a 2 crore user base has set an ambitious target of achieving a user base of 10 crore (which is almost 8% of India’s population) by 2020. Earlier this month, Dream11 announced that it had roped in former India cricket captain Mahendra Singh Dhoni as its brand ambassador.