Online fantasy sports platform Dream11, signed a three-year partnership agreement with and KFC Big Bash League (BBL), the Australian professional Twenty20 league established in 2011 by Cricket Australia.
According to the arrangement, Dream11 is now the ‘Official Game Partner’ of Women BBL and BBL for three years till 2021. There are 129 cricket matches scheduled by the cricket league during this time period. The partnership kick-started with Women BBL matches.
Cricket fans can select their Fantasy cricket teams through Dream11 during KFC BBL and WBBL matches. The scores of each player in users’ fantasy teams will go in line with players’ on-field performances, and accordingly users’ fantasy teams will win or lose.
BBL hosted its eighth season in 2018, from January to February, with 59 cricket matches between eight Australian city-based clubs.
Commenting on the partnership Harsh Jain, CEO of Dream11 said, “With over 800 million cricket fans and 50 million fantasy cricket users, India has become the largest fantasy sports market in the world. We are very excited to partner with BBL, one of the premier T20 cricket leagues in the world.”
Finn Bradshaw, Head of Digital, BBL added, “At Cricket Australia, we always seek to partner with world leaders in technology, and Dream11 is the clear global leader in fantasy cricket. We look forward to working with them to deepen our fan’s connection with the game they love.”
Recently, Dream11 signed a five-year exclusive partnership with the International Cricket Council (ICC) till 2023. As part of the deal, Dream11 will develop and operate fantasy league games for all ICC global events including T20 matches, World Cup and test matches.
Besides that Dream11 signed a four-year partnership with The International Hockey Federation (FIH) from 2019-2022 to operate fantasy games for FIH Pro League (2019-22), FIH Series Finals (2019 and 2021), Olympic Qualifiers Men & Women (2019), Junior World Cups Men and Women (2021) and World Cups Men and Women (2022).
Hero Indian Super League (ISL), one of the most popular football leagues in India, also signed a sports partnership agreement with Dream11 to host fantasy football games for Indian users.
Among other sports federations and leagues, NBA, VIVO Pro Kabaddi League (PKL) and Hero Caribbean Premier League (CPL) also launched fantasy games in India in association with Dream11.
According to industry observers, the fantasy sports ecosystem has seen a tremendous growth over a last couple of years. Fantasy sports are projected to have over 100 million Indian sports fans by 2020.