Launched in 2013 by Gurugram based Gridlogic Group, Taj Rummy is one of India’s leading online rummy playing platforms. On Friday, they announced its foray into fantasy sports to cater to the fast-growing demand for fantasy gaming in India.
Starting with the most popular fantasy gaming format in India, Cricket, Taj Rummy will progressively expand to inclusion of other fantasy sports by year-end as well. Industry reports also suggest that fantasy cricket is the most widely played online fantasy sports game and the primary motivation for playing fantasy sports is fun and excitement. Taj Rummy’s foray into fantasy cricket assumes significance on the back of a growing skilled-based online gaming market and millions entering the mix ahead of the crucial cricketing season. The company will also provide gaming technology services to B2B customers operating in the online and fantasy sports arena in India and across the globe.
The fantasy cricket game has been built on years of experience of Taj Rummy in developing cutting-edge games and technology stacks for players and B2B customers across the globe. The company intends on using new technology like AI to enable a seamless experience to players even with low internet bandwidths.
"The launch of the Cricket fantasy game will offer a platform to millions of fans across the country to deepen their engagement with their favourite sport by creating their own fantasy cricket teams. Being one of the pioneers in skill based online gaming with Taj Rummy, we are pleased to expand our offerings to millions of our players across the country," Pariekshit Maadishetti, managing director, Gridlogic Group said in a report by Economic Times.
"This, coupled with the rising affinity towards online gaming, and clarity from the judiciary is helping bolster the fantasy gaming space in India and we are confident of becoming the preferred platform for players and partners with our user-friendly interface and AI-led platform. This will also propel growth for our B2B segment and help strengthen our stance as the global company from India leading the development of cutting-edge gaming solutions for the world," he said.