Harsha Bhogle has been revealed as an investor and the brand ambassador of fantasy sports platform Fantasy Akhada.
The cricket commentator has invested an undisclosed sum and will remain the face of the sports startup for the next two years, the company announced.
"This is a long-term partnership wherein apart from being the face of the brand, he will also guide us in this journey thanks to his vast experience and in-depth knowledge in the world of sports, especially Cricket. We are also very sure that his understanding of fan behaviour/preferences and strong business background will help us in planning the next phase of growth for our startup", said Amit Purohit, founder of Fantasy Akhada.
Bhogle added: "I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport."
Fantasy Akhada was set up in January 2020 and claims over one Lakh customers and more than 100% month-on-growth since the lockdown ended and sports across the world restarted.
Bhogle is not the first face from cricket punditry to partner with a gaming firm. Both Matthew Hayden and Aakash Chopra were snapped up by Nextwave Multimedia to provide commentary on the third edition of the World Cricket Championship (WCC) game.