27 Sep 2019

IFSG surveys fantasy gaming’s impact on sport consumption

IFSG-Nielsen survey on fantasy sports

The Indian Federation of Sports Gaming (IFSG) released a new survey on how fantasy sports participants follow real life sporting activities much more actively as compared to non-fantasy gaming players.

The custom study conducted by Nielsen for IFSG, titled ‘Fantasy Sports: Measuring its impact on actual sports consumption’ interviewed 1169 respondents in major cities such as Delhi, Mumbai, Pune, Kolkata, Ahmedabad, Chennai, Bangalore, and Hyderabad. Out of the total sample size of 1169, 566 respondents were fantasy sports players and 603 respondents were non-fantasy Sports players.

It was found that 37% of fantasy sports players consume more than 6-8 hours of real-life sports content per week to stay abreast with knowledge on players and match conditions. The figure for non-fantasy sports players spending 6-8 hours consuming sports content is 8%.

Out of the 566 respondents from metro areas who are fantasy sports players it was revealed that 78% respondents follow the match live by tracking it through an online scoreboard or using online apps while 66% follow cricket players and team news online so that they understand which players are performing well.

The survey also revealed that almost 100% of the respondents follow cricket, while football is the second most tracked sport, with 40% fantasy sports players and 43% non-fantasy sports players tracking the sport.

The study also noted that almost 99% of fantasy sports players and 86% non-fantasy gaming participants are aware about Dream11, while the second most followed fantasy gaming brand is MyTeam11, which 45% fantasy and 34% non-fantasy players are aware about.

Commenting on the findings of the IFSG study, Anwar Shirpurwala, CEO of IFSG said, “India is a sports loving nation. Alongside cricket which remains our most watched sport, we are witnessing increased viewership of sports like Kabaddi and Hockey as well as the advent shorter format sports leagues like IPL, Indian Super League (ISL), Pro Kabaddi League (PKL).

The fantasy sports platforms are enabling casual fans to engage with the sports they love becoming core sports fans. The growth of the online fantasy sports gaming platforms is resulting in a growth in the viewership of various formats of sports. The findings validate the strong potential of Fantasy Sports in contributing to the growth of sports ecosystem of India.”

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