One of India’s biggest print and electronic media networks in the country, the India Today Group, announced (watch video below from Sports Tak) that it had launched a fantasy sports portal ‘Aaj Tak 11’ at the Salaam Cricket 2019 summit held at the Lord’s Cricket ground in London yesterday.
The fantasy cricket portal was launched by former Australian cricketer Shane Warne, former Indian cricket captain Sunil Gavaskar and Chairman and Editor-in-Chief of the India Today Group, Aroon Purie.
According to the AajTak11.in website, the portal currently offers only free-to-play fantasy cricket games that allows users to win real money cash prizes. It has however been indicated, that real money contests will also be offered by the platform in the near future.
The Aaj Tak 11 platform is provided by the Corporate Fantasy League, a fantasy sports solutions provider operated by Delhi-based Experience Global Mobile Technologies Private Limited.
India Today is the second major media conglomerate to start their own fantasy sports product. A few months ago, Times Internet Limited, a subsidiary of the Times of India Group had also started a free-to-play fantasy sports and prediction portal, CricPlay, which is endorsed by former Indian cricketer and East Delhi Lok Sabha Member of Parliament (MP), Gautam Gambhir.