Skill-based fantasy sports platform BLITZPOOLS have joined hands with Ishan Kishan, Rahul Chahar, Shreyas Gopal, and Wriddhiman Saha to promote the brand on various platforms. Sunny Leone, Urvashi Rautela, Natasa Stankovic and Mouni Roy have also been brought on board to promote the brand.
BLITZPOOLS, one of India's fastest-growing skill-based fantasy sports platforms, engaged celebrities and influencers alike with a combined following of over 215 MM followers ahead of the IPL to promote the brand growth as well as to develop the user base ahead of the mega event in April and May.
It must be noted that the company was boosted by a recent majority investment from the international gaming brand IGT.BET (formerly i3 Inc.) which means the players can now expect the product to deliver new and exciting features at a faster pace. Players can play different cricket and football tournaments at domestic, national and international levels to earn real-money.
"We are embarking on a new journey and through this exciting adventure, we aim to capture and captivate the minds and hearts of every Indian consumer involved in online gaming. Through this rebrand, we want to create an interactive user experience and strengthen the product in the Indian market,” Assomull brothers, Vickram and Gaurav, founders of BLITZPOOLS said in a press release.
“Giving it a fresh look and feel, we are also delighted to announce Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as the new faces of the brand. These young and rising cricket superstars resonate well with our target audience and will bring on board their fans who in turn will get a chance to play with each of them. We believe it will be a great association and will help us enhance the brand's uniqueness. By the end of IPL 2021, BLITZPOOLS is confident it will be home to one of the largest fantasy sports player bases in India,” they added.
The company has also done a thorough rebranding of the product after the investment from IGT.BET. The company also seemed very excited at joining the Indian platform and stated that their partnership will help establish a strong foothold in Indian market.
"We are beyond confident our investment, partnership and brand positioning with BLITZPOOLS will further establish a strong foothold in the Indian fantasy gaming market. Prioritizing our customer, we will continue to create a world-class product for the Indian audience. We will offer industry-leading bonuses for all existing players as they migrate from Livepools to BLITZPOOLS in addition to welcoming new players with a best-in-class experience with unbeatable bonuses, unique and rewarding prize pools, world-class product innovation and full attention customer support. We are confident through our tie-up with India's popular Cricket trio Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS will have an increase in recall amongst its target audience," IGT.BET said in a statement.