West Indian cricket legend Kieron Pollard will be a new ambassador of 1xBet for at least the next two years. The news was shared on the official channels of the renowned betting company, which offers a massive array of wagering options on both popular and lesser-known sports.
“The total audience of cricket fans is estimated at 1.5 - 2 billion people. This sport is popular on different continents and attracts people with its entertainment value and the ability to provide thrilling emotions to viewers.
Kieron Pollard is one of the most famous players in the world. He proved himself at different levels, becoming a star of the Indian Premier League as well as the captain of the West Indies ODI and T20I cricket teams. We are confident that the presence of an athlete of this calibre in the team of our brand ambassadors will help promote both the whole sport and cricket betting on 1xBet,” said a representative of the bookmaker.
Pollard, 35, was born in Trinidad and achieved a successful career in cricket, working his way up from modest beginnings. He played for the national team of his country from 2007 to 2022 and also became known for his successful stints at several top clubs in India, Pakistan, Bangladesh, Australia and other countries.
On 20th April 2022, Pollard announced his retirement from international cricket. Now he has more time to focus on promoting his favourite game, and 1xBet is confident that the brand can provide even more opportunities for the star player to increase his reach in terms of bringing new fans to cricket.
“It is important for me that 1xBet is not just a world-famous company, but also a brand that pays great attention to the Indian region, including the development of local sports. I am sure and glad that, thanks to our collaboration, even more people will enjoy the thrills of big wins. Together with 1xBet, we are going to create new opportunities for sports lovers, and you will be able to see the powerful impact of our cooperation very soon,” says Pollard.
The athlete will take part in a number of promotional activities that will help the audience of his social networks to enjoy new emotions with 1xBet. Pollard's level of popularity is proven by the fact that he has over 1.1 million followers on Instagram. This is a serious indicator - and the conclusion of an agreement with such an athlete is another major step for 1xBet to popularise the brand among cricket fans. Kiron is already preparing joint prize draws and contests with the betting company that will definitely appeal to cricket fans and other sports enthusiasts.
In addition, Pollard will participate in offline activities organised by the bookmaker, like fan meetings, interviews and other events. Also, 1xBet will be able to use the player's image to promote the brand online on social networks, the company's official website, and partner sites.
It is worth noting that the brand's sponsorship portfolio also includes cooperation with acclaimed cricket star Dwayne Bravo who became the first 1xBet brand ambassador in India.
1xBet is a world-famous betting company with over 15 years of experience in the industry. The brand's customers can bet on thousands of events in over 60 sports. Plus, the company's website and apps are available in more than 60 languages.
1xBet cooperates with well-known esports organisations - ESL, MIBR, Team Spirit, K23, and OG Esports. In addition, there are popular sports clubs, organisations and athletes in particular - Dwayne Bravo, FC Barcelona, FC Lyon, Italian Serie A, AFCON and others in the 1xBet partnership portfolio. The bookmaker has repeatedly become a nominee and winner of prestigious accolades, including awards from IGA, SBC, G2E Asia, EGR Nordics Awards and others.