Trying to cash in on the surge that will be generated by the Indian Premier League’s 14th edition, MyTeam11, one of the leading fantasy sports platforms in India, has unveiled their new campaign “Ab Poora India Khelega”.
The new campaign targets to build on the narrative of how fantasy cricket is meant for all and brings every Indian household closer. Three videos were launched for the campaign to depict the relationship between a father and a son while showing how people in an Indian household bond over the game of cricket.
Speaking about the campaign, Manvendra Singh Rathore, CMO, MyTeam11 said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”
Veteran film and TV Actor, Kanwaljit Singh and Chhichhore and Aashram star, Tushar Pandey will play the father and son respectively in the campaign which Rathore feels will be a huge bonus for the brand.
“We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket.”