Nextwave Multimedia Sign Aakash Chopra for World Cricket Championship Game
Famous cricket commentator Aakash Chopra has signed up to offer commentary on Nextwave Multimedia’s next World Cricket Championship (WCC) virtual game.
This marks the first time a professional cricket commentator will be heard on a virtual cricket game in India, and his voice is set to reach over 100 million digital cricket players across the globe.
In today's press release, Chopra said: “World Cricket Championship is the perfect platform for my move to gaming. It will be my first big step to digital cricket. I am excited to share my voice and commentary with a large audience of over 2.5 million daily users.”
Mr. Rajendran P.R., Founder and CEO of Nextwave Multimedia added: “We have always chosen the path of evolution and innovation for WCC. The aim was to make the game more appealing and integrate elements of real game play into a virtual world. With Aakash Chopra joining the digital cricket gaming space, we see a definite future trend of transition from real world sports to online sports.”
The WCC franchise has been the most downloaded and the most awarded cricket game franchise in the world with accreditation among the top games in the App Annie Report, as well as being listed in Google’s editor’s choice and Google’s best games. The game remains very popular in India but also boasts users from the UK, USA, UAE, Bangladesh and Pakistan.
The third instalment in the series, WCC 3, will see Chopra’s commentary heard by an average of 15 million monthly active users. According to its makers, WCC3 promises to take realism in mobile cricket to the next level.
Players can expect new cutting-edge features, controls, celebrity commentary, exciting animations, and real-time motion captures of athletes and professional cricketers, delivered with advanced AI.
WCC has recently reported an increase of 20% in revenue and number of sessions. New users and daily active users have increased by 25%, and in-app purchases by nearly 100%.
It is not the first company to see a surge in players and playing time with Indians stuck at home due to the COVID-19 lockdown turning to online gaming to pass the time.
