Paytm First Games Goes International with Daraz Tie-Up

Paytm First Games has announced a partnership with online shopping marketplace Daraz that has seen the Indian gaming giant launch its app in Bangladesh.

This marks Paytm's first venture outside India, and Nepal, Sri Lanka, and Myanmar are other markets where the app is set to be introduced soon.

Chinese-owned Daraz has over 5 million consumers across South Asia, and the new link-up will see Daraz First Games offer over 100 games, including Paytm favourites likes Ludo, Block Puzzle, 3D Highway Racer, and Ninja-Duo.

New fantasy games are also in the pipeline, while Daraz will release a new redemption centre, allowing customers to earn points playing games.

Quoted in the Economic Times, Sudhanshu Gupta, COO of Paytm First Games, said of the deal: "It is our mission to bring the most engaging and innovative games and experiences to mobile gamers. Mobile gaming has been exploding in the South Asia region and we endeavour to partner with players who share the same mission. We are thrilled to partner with Daraz to launch a world-class gaming experience in Bangladesh and hope to replicate the same success with games like Ludo and eSports."

Edouard Gheerbrant Chief Growth Officer of Daraz Group added: "With the launch of Daraz First Games, we are building a platform to offer exciting and immersive games for Daraz users. This platform will enable Daraz to capture the fast-growing mobile games market opportunity in South Asia."

Paytm shows no sign of slowing down after a busy few months that has seen the firm partner with Garena to host the upcoming Free Fire India Solos 2020 Tournament, sign an esports deal with ESPL, and reportedly inject a Rs. 5 crores investment into Rooter Sports Technologies.