In its extensive rebranding of the product, online fantasy sports platform PlayerzPot has brought Bhuvneshwar Kumar & Smriti Mandhana on board to unveil new logo and tagline in an effort to accelerate the company’s growth and renew its corporate vision.
The company’s corporate logo, tagline, and consumer promotions are all aligned to its intended TG’s hopes and dreams as the brand feels that the very slick, youthful, and vibrant logo will mirror the brand's purpose of building a delightful level-playing field for aspiring and skilled gamers across the country.
Talking about the rebranding initiative, Co-Founder and Director Mitesh Gangar says, “It’s a major milestone for the company as the fantasy sports gaming market is accelerating and there is a unique opportunity for the PlayerzPot brand to become synonymous with the excitement around IPL 2021. The platform has blossomed into a fresh, peppy, young brand while retaining all the factors that made us a trustworthy and much-loved app in the first place. The future seems even more exciting to us now, something which is echoed in our new brand colors, tagline and theme song.”
Sunil Yadav, CEO, says, “Our business has grown and evolved colossally in a short span of time, and we feel it’s time to make an impactful impression on our target audience. We have revisited our logo, tagline, and other important elements for these to reflect who we are today and to symbolize our future. We always strive to deliver the best experience possible and ensure that new games, features, and offers are constantly being added to appeal to a larger audience and have something for everyone.”
Suraj Talaulikar, Creative Director at Interactive Avenues says, “The idea of the logo came from the common unpredictable spin action found in every game, whether ball or dice. And the fact that it takes skill to play that spin and come out on top. The new visual identity is cool, young, and exciting – something that definitely stands out and puts the platform at an edge above the rest while appealing to our target audience.”
PlayerzPot cemented its status as a leading fantasy sports platform in the country in 2020 with a recent round of Series-A funding fuelling the platform’s capabilities. The new campaign asks one question to its viewers – PlayerzPot Pe Khela Kya? The same commercial, featuring two of Indian cricket’s biggest stars, will be rolled out across Disney+ Hotstar and on all of Players Pot's digital platforms.