Spartan Poker recently launched a 9-minute video campaign for its ongoing India Online Poker Championship (IOPC) that shows different types of humorous personalities of poker players. For the campaign, the poker brand collaborated with TV stars including Anita Hassanandani, Krystle Dsouza, Karan Wahi, Varun Sood, Priyank Sharma and Guru Choudhary.
As per a report in Exchange4Media, Hassanandani, who is an avid poker player herself, commented, “I am delighted to collaborate with Spartan Poker and be a part of the ongoing campaign. The digital gaming platform is known for its responsible gaming and most importantly its commitment towards growing sustainably by introducing exciting features to the game. It was fun to be a part of the video and present different aspects of a poker player.”
The campaign has been conceptualized by “Suited Connectors”. The campaign shows how various people rely on strategy, intuition, logic, chance, superstition, and pattern analysis while playing poker.
The video shows that poker can be played by one and all with different skill sets. It also suggests that one requires skill to win in poker. It highlights that poker players stand a chance to win Rs 25 Crore GTD and a crown in the ongoing edition of IOPC.
Anuj Barasia, Marketing Head of Spartan Poker said, “We wanted the film to bring a new side of the poker players to the fore and express how players use different strategies and skills according to their personality. The film is an enjoyable way of expressing emotions of a poker player to stay ahead in the game. As a brand, we are committed to excite poker players across the country with different marketing strategies. Poker is a game that is perceived as an opportunity to win big prizes however as country’s leading gaming platform, Spartan Poker wants to spread awareness about how players can take the right move with right skills to keep floating in the game.”
The campaign ends with a light-hearted message to check your skill meter and oil your brain’s engine before registering for IOPC.