Leading online poker website Pokerbaazi has roped in acclaimed boxer Vijender Singh as their brand ambassador. Singh, who is one of the most recognisable non-cricketing sportsperson in India and an Olympic medallist, will promote Pokerbaazi’s attempt to spread awareness about poker, outside metro cities and especially to those living in Hindi speaking states like Uttar Pradesh, Madhya Pradesh, Haryana, Punjab etc.
It is understood that Vijender would be promoting the online poker website through various online and offline channels, including social media.
Commenting on his association with Pokerbaazi, Vijender Singh said in a press statement, “As a sportsperson, it is always an honour for me to be part of campaigns or associate with brands that endeavour to promote sports in the nation. PokerBaazi is doing a great job of utilising technology and letting Indians play online a game that they adore. I wish the best to the brand and hope that more Indians join its growing community of online poker players.”
Confirming the development, Pokerbaazi founder Navkiran Singh noted, “It gives me immense pleasure to welcome Vijender Singh on board as the brand ambassador of PokerBaazi.com. As a professional boxer, he has already won tremendous accolades for India in the past. His reputation as a serious sportsperson and champion will help us in promoting poker as a serious sport that only flourishes on sheer skill and talent. We are looking forward for a long term association with Vijender Singh.”
Puneet Singh, co-founder and Director of Pokerbaazi added, “Vijender Singh is surely one of the most appropriate brand ambassadors PokerBaazi.com could have got. I am sure this collaboration would prove to be fruitful to the main agenda of PokerBaazi.com, which is promoting poker as a game of unmitigated skill and talent. The whole PokerBaazi.com family heartily welcomes the legendary boxer to the family.”
Before Vijender Singh, Pokerbaazi had roped in Bollywood actresses Sunny Leone to promote and endorse its website. Another website Pokerhigh had collaborated with actor Arjun Rampal, while actress Minissha Lamba is Adda52’s ‘celebrity pro’.