PokerStars airs tv commercials with new brand ambassador
Sachiko Gaming operated PokerStars India has announced that it has on-boarded popular Bollywood actor Nawazuddin Siddiqui as its brand ambassador, who would be starring in a series of television advertisements for PokerStars India.
Currently, PokerStars India, along with creative agency Ogilvy, has shot three television commercials with Siddiqui each with a different narrative, challenging the audience to work out whether they think Siddiqui is bluffing in the scenarios, or not.
One features the actor trying to use a poker chip as everyday money, one follows him as he attempts to take on a role inspired by James Bond and one sees him analysing the behaviour of people in a café. The commercials shine a light on the different and varied skills needed to play poker, such as reading body language, eventually leading Siddiqui to the poker tables.
Commenting on his association with PokerStars India, Siddiqui noted in a press release, “It’s a great pleasure to be associated with PokerStars India. I have been intrigued by poker for some time now as I believe it hits the magic balance between being easy to learn yet gives ongoing opportunities to increase your knowledge and master the game. PokerStars is one of the most popular and trusted poker brands in the world thanks to its wide range of tournaments and games, excellent 24/7 customer support, top level security and award-winning software. I am looking forward to improving my poker skills alongside some of the best professional poker players at PokerStars India.”
Ankur Dewani, CEO of PokerStars India added, “We are delighted to partner with Nawaz for this ground-breaking TV advert. Nawaz is one of the most engaging and, popular and personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players and PokerStars India so we could not have partnered with anyone better. I look forward to working with him on many successful projects in the future.”
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