Games24x7 has unveiled its new digital influencer campaign for its skill gaming platform RummyCircle that will see leading names from Bollywood showcase online rummy to fans.
Working with Spring Marketing Capital, Games24x7 has partnered with Bollywood artists Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the north Indian market.
The firm has also teamed up with popular artists Danish Sait and Sathish Muthukrishnan for the Karnataka and Tamil Nadu regions.
A number of digital films feature the actors portraying an array of emotions that gamers undergo when playing online rummy to bring the spirit of the platform alive.
Actress and TV presenter Mandira Bedi will also release a series of tutorial videos on rummy to help players master their skills in an easy and fun way.
Readers can check out all the campaign videos by following the links below:
Bedi said of the new campaign: "As a gaming pioneer, Games24x7 is leading responsible growth for the gaming industry in India. I am delighted to partner with Games24x7 on their initiative to help gaming enthusiasts improve their rummy-playing skills. Rummy is a fun game and I am happy to introduce RummyCircle: Masterclass with Mandira Bedi."
Avik Das Kanungo, Director of Brand and Marketing Strategy for Games24x7, commented: "We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India's favourite card game and is becoming increasingly popular across the length and breadth of the country.
"At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion."
Games24x7 skill games and casual games include platforms including RummyCircle, fantasy cricket league My11Circle, and Ultimate Games.
This is the second major tie-up between an online rummy company and brand ambassadors this month. At the start of the month, RummyBaazi announced professional boxer Vijender Singh had signed as the face of their platform.