Snapdeal Pens Deal With Gamezop to Add Games

Snapdeal revealed this week that it has partnered with mobile gaming start-up Gamezop to add gaming options to its portal.

A press release published by Livemint reveals how visitors to Snapdeal's website and app can now play Gamzop games instantly. There is no need to download them separately.

Players of Gamezop’s popular titles like Tower Twist, Battle Fish, and Savage Battle will also be able to unlock discount codes for hitting in-game targets. These codes can be used with purchases on Snapdeal.

This deal continues Snapdeal’s recent move into gaming. The Gurugram-based e-commerce firm had already launched games such as Stack Up, Jackpot Machine, Spin the Wheel, and Shuffle and Win. Some of these also let players claim discounts.

Snapdeal had around 70 million monthly visits on its platform before the nationwide COVID-19 lockdown began on March 23.

But like many online shopping platforms in India, Snapdeal has been hit by the union home ministry’s decision to ban the sale of non-essential products during the shutdown.

Some industry estimates have stated online sales are down by almost 90% since the end of March.

Snapdeal had no comment about how they have been affected by not being able to sell high-value items like smartphones, computers and other electronics.

But the firm said it hoped by expanding its online gaming feature it would help drive higher engagement with shoppers. Online gaming companies had already reported a surge in traffic before the lockdown started as Indian’s practised social distancing – a trend that has continued over the last month.

Snapdeal also said it has seen a 24X increase in visitors creating wishlists of items they want – suggesting a large number of people are ready to spend money again when the call to allow non-essentials to be sold is lifted.

Gamezop’s Head of Partnerships, Manpreet Randhawa, is quoted as saying: “Snapdeal’s penetrating reach across India has fascinated us for a long while. We are extremely excited to play our part in increasing time spent and transactions on their platforms.”