Former India cricket captain Sourav Ganguly has joined online fantasy gaming website My11Circle as its brand ambassador, as per an announcement made by the company.
Promoted by PlayGames 24×7 Pvt. Ltd. (which operates one of the largest online rummy websites RummyCircle and social gaming portal Ultimate Games), My11Circle is one of the recent entrants in the already competitive fantasy sports market.
Commenting on the development, Ganguly noted in a press release, “I am very excited to be part of this fun game, especially because it is about cricket. Makes me feel involved in the game. I think the players on My11Circle will also enjoy the game thoroughly. Waiting for lots of action and lots of fun with players from all over the country,”
Avik Das Kanungo, Brand Head of Play Games24x7 said: “We are very lucky to have Sourav as part of the My11Circle family. This game is about cricketing knowledge, passion and decision making. The app is looking at scaling up their presence with Sourav Ganguly who took Indian cricket to new heights. Every player on our app is like a cricket captain and picks his / her own cricket team and everyone knows that Sourav is the best when it comes to this. I am confident that our players will also look forward to this exciting journey with Sourav on My11Circle.”
Saroj Panigrahi, Business Head My11Circle, said, “As a game of skill, My11Circle connects the cricket fan with a platform where they can exhibit their knowledge and expertise of the game. It is an opportunity for them to become a champion. Our campaign with Sourav Ganguly is true to our brand’s belief of not just celebrating the success of the matches but also about the fans, who together make cricket such an awesome game”.
Ganguly joins other former and current cricketing legends such as MS Dhoni, Rohit Sharma, VVS Laxman, Jonty Rhodes and Hardik Pandya in endorsing fantasy sports websites.
Launched in January this year, My11Circle states that it intends to change fantasy gaming experience for players by having various features such as live scores and updates and faster cash rewards.
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