Leading Fantasy sports brand SportzXchange has roped in Prithvi Shaw to promote its offerings as a part of an integrated campaign with a theme “Yahaan Hai Kuch Xtra".
SportzXchange, in a very short duration in the market, has grown leaps and bounds to become one of the fastest-growing additions to the fantasy sports landscape in India. After getting Shaw on board, the brand is planning to create some engaging content as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra" that will help build awareness about the differentiated offerings.
“I am very happy to be associated with the fantasy sports element of cricket through SportzXchange. The platform has many “Xtra" features making the game even more interesting, and I think players on SportzXchange will enjoy the differentiated experience. Fantasy sports is in an exciting phase in the country and am looking forward to my journey with SportzXchange."
SportzXchange was initially launched as a free-to-play beta version but now launching the full version for fantasy cricket to surge ahead during the IPL 2021. Mr. Hari Narayan, founder & CEO of SportzXchange, is hoping Shaw will bring a fresh perspective to the brand among the public.
“We welcome Prithvi Shaw on board for an exciting journey with SportzXchange. We have always believed in India’s youth, their limitless energy, and vast potential to perform under "challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit."
“We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort, and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the eSports category in India."