Kajal Aggarwal has taken a 15% stake in Mumbai-based Okie Gaming with an undisclosed investment.
Aggarwal will also join the company as a board member. Jitin Masand founded Okie Gaming as a division of Okie Ventures, where Aggarwal was a brand ambassador.
Commenting on her investment, Aggarwal said: "The gaming industry is booming at this time, this is the right moment to be part of it. A passionate gamer myself, we hope to bring the finest user experience with our innovative and quirky games. With Okie Gaming, I also hope to influence and open new avenues for women gamers in India."
Jitin Masand, managing director of Okie Ventures, added: "We are excited to welcome Kajal into the Okie family as a strategic partner. Kajal's personal interest in the gaming industry, wide reach and appeal will help the brand scale up to a much higher level. She is an involved investor who brings a unique set of ideas and insights to Okie Gaming."
Masand also said the company will release 25 games by the end of December and expects to have 1 million downloads and 100,000 regular users by then.
Aggarwal is not the first Indian film face to get involved with the online gaming space. Back in June, Games24x7 launched a new digital campaign with Bollywood stars including Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh.