The fantasy sports app Howzat has signed cricket legends Kumar Sangakkara, Keiron Pollard, and Irfan Pathan, as their official brand ambassadors.
The association is designed to build brand awareness across and outside India by featuring in advertisements and engaging with fans.
Irfan Pathan said: "Very excited to team up with Howzat.com. I have always tried to connect with my fans since the time I started playing. Now after retirement, this gives me a chance to stay connected with them and also bring a sense of competition and excitement that the game of fantasy cricket offers. This platform gives a chance for everyone to showcase their skills and become a champion. This much-awaited cricket season is the perfect time for the fans and me to play together and this innovative feature of Howzat.com to "Play with Legends" makes that possible."
Kumar Sangakkara, former Sri Lanka captain, commented: "I am really excited to be partnering with the Howzat team and engaging with fans as part of their 'Play with Legends' feature. I might have retired from playing, but I remain deeply passionate about the game and look forward to the challenge of playing directly with millions of cricket fans. The app is fun and a great test of your tactical skills and cricketing knowledge.
Kieron Pollard, a marquee player in the IPL, added: "Cricket in India is a religion and the passion that the people of India have towards the game is unparalleled. Now with the matches being played in empty stadiums, the app gives me a chance to play with these passionate Indian fans and have fun while playing against each other. It's our fans who keep us motivated to give our best both on and off the field and Howzat.com is full of intelligent and fun-loving fans, I hope the fans will love playing against the legends."
Finally, Aman Sajita, Head of Growth and Revenue at Junglee Games, said: "We are excited to associate with three legends of cricket, Kumar Sangakkara, Keiron Pollard, and Irfan Pathan. We are extremely thrilled that all the three legends will be making their own teams on Howzat.com which our customers can directly compete with. This innovative feature of playing with the legends adds a new dimension to fantasy sports. We are sure that in this coming Cricket season, the fantasy sports enthusiasts will be excited about this opportunity to challenge and compete with the legends they have followed over the years."