Fantasy sports platform Playerzpot has announced the signing of cricketers Bhuvneshwar Kumar and Smriti Mandhana as its new brand ambassadors.
The deal will see the cricketers appear in the brand's upcoming campaigns and promote Playerzpot through engagement activities on social media and beyond.
Yogesh Doiphode, founder, Playerzpot, said: "We are happy to welcome the two cricketing greats, Smriti Mandhana and Bhuvneshwar Kumar to the Playerzpot family. It is the beginning of a new innings for the company and we hope to grow aggressively in the Fantasy Gaming arena. Cricket is the game that fuels the interest of Indians at large. We are looking to catch the interest of gaming enthusiasts who are looking for innovative and exciting ways to emulate their favourite sporting icons."
Playerzpot offers fantasy cricket, football, and kabaddi leagues where users can play for daily cash prizes.
It's the second fantasy sports firm to announce brand ambassadors recently. Fantasy Akhada unveiled cricket commentator Harsha Bhogle as an ambassador and investor this week.