Leading mobile gaming and esports platform Mobile Premier League (MPL) has debuted its new television commercials as part of the brand's 'Har Game Mein Jeeto' campaign.
Agency Taproot Dentsu, part of the Dentsu Aegis Network (DAN) India, was awarded MPL's creative mandate in March this year. It has conceptualised and executed the videos with Jamic Films and under the direction of Nikhil Rao.
The commercials depict conversations in a lighter style to capture the joy of gaming and winning on the MPL app.
The films feature MPL's brand ambassador, top cricketer Virat Kohli, and will also run on digital and streaming platforms.
You can check out the films by following the links below.
"We chose to work with Taproot Dentsu after a closely-contested multi-agency pitch due to their thorough understanding of our brief, our product and users. The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL's unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL's position as India's biggest gaming app", said Abhishek Madhavan, VP, Growth and Marketing, MPL.
MPL has been another gaming winner under the coronavirus lockdown - their brand-search increased 10 times between March and June while new-user acquisition-per-day multiplied by three times during the same period.
The 'Har Game Mein Jeeto' campaign seeks to reinforce MPL's brand messaging as a one-stop-shop gaming platform for users.
In April, MPL awarded Performics India its digital mandate for increasing the company's reach and engagement on social media.