Leading esports platform Mobile Premier League (MPL) has awarded agency Performics India its digital mandate.
After a tightly contested multi-agency pitch, Bangalore-based Performics India won the coveted account and will take over from Merkle Sokrati.
Performics India is charged with increasing the reach of MPL on digital media at a busy time for the company. MPL has 40 million users playing nearly 40 products on its platform, including fantasy sports, chess, rummy and quizzes. MPL recently raised over US$35 million (around Rs. 250 crores) in funding.
In a press release published by Brand Equity section at the Economic Times, Rajat Gupta, vice-president of marketing at MPL said: "MPL has a unique product offering in the fast evolving Mobile Gaming space. And we are in a phase of rapid expansion and growth. We were looking for a partner who would appreciate the complexity and scale of our business and would accordingly customize everything for us. In Performics India we found that partner and are looking forward to doing category leading work with them."
Suchit Sikaria, managing partner, Performics India, added: "We are thrilled and honoured to be appointed as MPL's digital partner. With our expertise across Media, Tech and Analytics we are confident of helping MPL realize all its business goals. Along with running their digital media campaigns, setting up the Google MarketingPlatform stack for MPL is extremely exciting for us."
Performics India boasts a wide range of accounts, working with brands like CRED, Udaan, and ITC Foods Limited.