Games24x7's Co-founder & CEO Bhavin Pandya has stated that his company is exploring the opportunity of extending its base outside of the country with skill-based game offerings as well as a casual gaming experience.
With 70 million players across its platforms, Games24x7 have a solid footing in India and the burgeoning mobile gaming industry has further helped them gain a sustainable competitive advantage in the market. Starting from Rummy Circle to My11Circle, their offerings have been hugely successful, thus that made Bhavin believe that they can do the same in the overseas markets as well.
“At Games 24x7, we talk of diversification, in terms of geography and content. If we are to stay relevant, we are going to have to constantly learn and reinvent ourselves. We are going to have to be humble and grounded, accept that there will always be great products out there and how we can learn from them and from our players to constantly make ourselves better,” Pandey revealed in an interview with Brandsutra.
“Online games will become a mainstream form of entertainment for every Indian. Regulatory clarity will empower legitimate gaming operators, protect consumers, create jobs, and attract foreign direct investments. Going forward, apart from investing in India's burgeoning skill gaming space, we will also be investing in the casual gaming space in overseas markets and are exploring skill gaming opportunities outside India.
“In 2021, we will launch our first casual game worldwide that innovates on a popular and evergreen game. This would be the first time an Indian gaming company focusing on skill games for real money in India will launch a casual game exclusively for the US markets.”
Pandya reveals that their primary focus stays with the diversification of their product as well as staying relevant by constantly reinventing themselves.